Why Lovisa Stands Out in the Jewelry Market

Lovisa is a global fast fashion retailer specializing in jewelry. It was founded in Sydney, Australia in 2010 by billionaire Brett Blundy and Shane Fallscheer.

Lovisa has a vertically integrated supply chain that allows it to develop, source, and merchandise its exclusive products.

Its target customer base is millennials, who are seeking affordable and fashionable jewellery, or receiving jewellery as gifts.

Lovisa has grown rapidly since its inception, expanding to over 801 stores across 39 countries as of July 2023. It has also acquired part of the European retail store network of German jewelry

wholesaler Beeline GmbH in 2020, adding 104 stores in Germany, Switzerland, the Netherlands, Belgium, Austria, Luxembourg, and France.

Lovisa stands out in the jewelry market because of its ability to deliver new, on-trend styles to its customers every week.

Its trend-spotting departments worldwide take inspiration from couture runways and current street style. Lovisa also offers exceptional customer service

and has Lovisa Stylists in every store to provide expert advice on current trends, inspirational styling techniques, and personalized tips.

Lovisa is the last major fashion jewellery chain in Australia, following the liquidation and closure of its competitors and sister chain Diva.

It has also faced some challenges due to the COVID-19 pandemic, such as exiting the Spanish market due to poor support from landlords,

paying wage arrears to employees in New Zealand, and dealing with strikes and protests from employees in Belgium and the Netherlands over poor working conditions and pay.

Despite these difficulties, Lovisa has continued to pursue its global expansion strategy and has opened a new warehouse in Poland in 2023 to replace its third-party logistics service providers in the European region.

Lovisa’s mission is to bring brilliantly affordable, on-trend jewelry to the world, whilst delighting its customers with its commitment to continually improving their Lovisa experience.

How long has Lovisa been around?

According to the web search results, Lovisa was founded in Sydney, Australia in April 2010. It has been around for more than **13 years** as of October 2023.

What are some of Lovisa’s most popular products?

Earrings: Lovisa offers a wide range of earrings, from studs to hoops, from dangles to ear cuffs. Some of the best-selling earrings are the White Gold Triple Daisy Earrings, the Silver Diamante Stone Set Cut-Out Earring, and the Gold Plated Sterling Silver Sunburst Hoop Earrings.

Necklaces: Lovisa has a variety of necklaces, from chains to pendants, from chokers to layered. Some of the most popular necklaces are the Gold Plated Surgical Steel Snake Chain and Freshwater Pearl Layered Necklace, the Sterling Silver Mini Cubic Zirconia Necklace, and the Gold Double Row Circle Boho Pendant

Bracelets: Lovisa features a selection of bracelets, from bangles to cuffs, from charms to stretch. Some of the top-selling bracelets are the Gold Plated Beaded & Freshwater Pearl Stretch Bracelet, the Gold Plated Thin Figaro Chain Bracelet, and the Gold Plated Surgical Steel Diamante Star Necklace.

You can find more products and offers on Lovisa’s website or on other websites that provide coupon codes and discount codes for Lovisa. I hope this helps you discover some of Lovisa’s most popular products. 😊

Does Lovisa have any sales or promotions going on right now?

Yes, Lovisa has some sales and promotions going on right now. According to the web search results, you can find some of them here:

Mid-Season Sale: Get luxe for less with must-have essentials and trending pieces in their online-only exclusive sale. You can shop for earrings, necklaces, bracelets, hair accessories, and more at discounted prices Shop All Offers: You can also find some great deals on selected items, such as 4 for $15, 2 for $15, or 5 for $10 on earrings, bracelets, rings and more

Discount Codes and Coupon Codes: You can also save more money by using some of the available discount codes and coupon codes from various websites. For example, you can get 20% off your order with the code LOVISA20 at BrokeScholar or Lifehacker.

Also Read: Lovisa’s Celebrity Collaboration: Get the Star Look with Exquisite Jewelry


You can also save more money by using some of the available discount codes and coupon codes from various websites. For example, you can get 20% off your order with the code LOVISA20 at BrokeScholar or Lifehacker. Using these codes can lead to significant savings on your purchases.

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